Let It Go, Set Your Soul Ablaze
Life’s heavy. A belief that you’re not enough. A fear that won’t let go. A past event chaining you down. In a world that feels like it’s crumbling, it’s time to jumpstart your life, shed the weight, and discover what you’re truly capable of. I’m Joe White, and I’m inviting you to Burn It Down—a 3-hour firewalking experience that will transform you under the Delaware stars.
The Power of the Fire
I’ve dedicated my life to firewalking, from becoming a certified instructor to owning the Firewalking Institute of Research and Education (F.I.R.E.), the original school that brought firewalking to the world. Since 1984, F.I.R.E. has shown that fire isn’t just a ritual—it’s a force for personal transformation. Legends like Tony Robbins, T. Harv Eker, and Dr. Andrew Weil walked these coals. Companies like Google, G.E., and Heineken have felt the shift. Even TV shows like MythBusters and Impractical Jokers have tested the flames. Now, it’s your turn.
At Burn It Down, we spend the entire night outside, gathered around a roaring fire pit. You’ll experience a series of powerful metaphors—each one a step closer to letting go. A belief. A stress. A fear. A past that’s haunted you. You’ll release it into the flames, watching it burn to ashes. Gone.
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The final act? The firewalk. Barefoot over glowing coals, you’ll burn down every limit on every level—body, mind, soul. On the other side, a stronger, more confident you emerges, like a phoenix from the ashes.
Why Me, Why Now?
As the owner of F.I.R.E., I’ve guided thousands across the coals. My passion is creating safe, transformative experiences that stick with you long after the fire fades. You’re not just in good hands—you’re with someone who lives for this, backed by a legacy that’s changed millions of lives.
The world’s uncertain, and you might feel powerless. But you’re not. Burn It Down is your chance to take back your strength, to let go, to ignite what’s possible. In just 3 hours, you’ll do what most only dream of.
What Firewalkers Say
“I burned a fear I’d carried for decades. Joe’s presence made it feel possible.”
– Emma S., Firewalker
“One night. One walk. I’m not the same. The fire showed me who I am.”
– Ryan P., Firewalker
Act Now—The Fire Won’t Wait
Burn It Down is one of our most sought-after events, and spots sell out fast. Only a small circle can join this intimate night by the fire. The earlier you act, the more you save:
- Super Early Registration (Now – May 31, 2025): $47
- Early Registration (June 1 – June 30, 2025): $78
- Full Price (July 1 – July 16, 2025, if spots remain): $119
Save $72 and secure your place now!
Your Night to Rise
July 16, 2025. Wilmington, Delaware. 6:30 PM – 9:30 PM. A fire pit under the stars. A small group of brave souls. Guided by me, Joe White, this is your moment to let it go and burn it down. I’ll see you on the other side of the flames.
Spots are limited. Don’t wait.